Internet expert, Francois Muscat has just released a great White Paper entitled, “2010: The New Ways to be Found Online”, and it addresses using word of mouth to generate business leads.

It is a fascinating read, and brings to the forefront the value of “content marketing”, and how it addresses the challenges of push and pull marketing.

The type of content produced is very important. He states, “The new way to be found online in 2010 is to create, publish and syndicate content that is valuable, interesting and entertaining on many of the social media sites that are available today”.

Great content then needs to be syndicated so that it may end up being found, and as a result create conversation.

One of the greatest benefits of content syndication is the elevating of your business-to-business credibility.

This free Whitepaper looks at how to get found on the Internet in the new decade:

• The challenge of getting found on search engines
• Market drivers that we should be aware of with regards to what people do on the Internet
• Push vs. Pull marketing
• Key steps to developing a "Content Marketing" plan to get found online
• Publishing content that increases customer conversion

It also focusses on combining content and social media marketing as a way to build trust and credibility which in turn will increase your online leads and profitability.

Click here to download.

About the Author:
Francois Muscat is a recognised Internet and Online Marketing Expert. He is a sought after speaker at Internet marketing conferences and has presented at numerous international seminars. He teaches WSI Internet Consultants worldwide on ways to: generate leads, build online credibility and create customer communication strategies for their clients.

For further information, please contact WSI's Jersey based internet consultant, Adrian Hibbs. Please do remember to tell him you are a part  of Deals in Heels.

Adrian Hibbs
T: 01534 742746
E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it